Coaches & Staff

Mental performance and behavioral strategy for coaches.

Coaches are the most powerful variable in an athlete's environment. What a coach notices, reinforces and says in the moment shapes what athletes do next, often more than any drill.

Dr. Alicia Naser, Ph.D., a Doctoral-level Board Certified Behavior Analyst (BCBA-D), works with head coaches, assistants and full staffs to turn that influence into a deliberate system, using applied behavior analysis and the sports science of how skills are built and held under pressure.

Coaching strategy rooted in behavioral science

  • Feedback that changes behavior instead of simply describing it

  • In-game communication and decision-making under pressure

  • Individualized behavior plans for specific athletes

  • Frameworks for difficult conversations and high-stakes moments

  • Practice design that carries over to competition

The coach's own performance

Coaches perform too. The mental performance skills Dr. Naser trains in athletes, including focus, rapid emotional recovery and composure, apply just as much behind the bench. Physiology matters here as well: sleep and stress load across a season affect a coach's decisions as much as a player's execution.

Formats

One-on-one advisory for head coaches, staff workshops and season-long consultation.

Coaching Application

  • “Dr. Naser is passionate about what she does and expresses that on her calls. Working with her is very easy because you’re able to connect and dive into topics more easily. Most importantly, when you need to hear it - she’s not afraid to hold back which I appreciate (Development = Excellence & Truth).”

    “Being able to dive into specific areas right away to help your overall professional development is something I’m thankful for and would push Dr. Naser for any Team, athlete and coach. Dr. Naser is no different than coaches and players - she wants to be great at what she does. The big thing for me is the care factor - a simple text goes a long way and she truly cares about the people she works with. Being able to communicate on specific areas, the time effort put in by Dr. Naser is greatly appreciated.”

    —Shane Talarico, Princeton University Mens Hockey, Coaching Staff

  • “Dr. Naser is extremely professional and has a great understanding of the challenges players, coaches and management face over the course of a season. She also offers specific advise for each individual and situation. Dr. Naser takes significant pride in the success of her clients. Always checking in pre game and post game to help you get in the best mind frame for success. She is also very cognizant and supportive of the future goals of her clients.”

    —Cody Campbell, GM & Coach, Minot Minotauros (NAHL)